pitchblende AI helps small and mid-size businesses put AI to work. It comes out of pitchblende, a senior-led consultancy, and it's run by someone who has carried a number rather than only advised on one.
I started pitchblende in 2003 to help companies grow through smarter, more connected marketing. In 2007, a client asked me to come in-house and lead their marketing directly. I said yes, and that decision reshaped everything about how I work.
Since then I've led marketing three times as a full-time executive. I grew direct-to-consumer revenue at Hartville Group from $15M to $85M, building ASPCA Pet Health Insurance into the category's second-largest player. I scaled the New York Daily News' digital audience by more than 600%. As CMO of EHE Health, I took revenue from $60M to $100M in three years. Each of those roles ended in a successful company transaction. Alongside the operator seats, I led performance marketing at Critical Mass and MRM//McCann on brands like BMW, Citibank, SAP, and Verizon Business.
That background shapes how we approach AI. I've had to decide what a team should stop doing, defend a budget to a board, and live with the results for a full year afterward. So when we tell you an AI initiative isn't worth the effort, it's a call we've had to make with our own money and our own team.
More on the wider practice: about pitchblende, the team, and how we approach the work.
Most AI consulting comes from technical consultants who have never owned a P&L, or from firms that appeared in the last eighteen months. The advice sounds right in a meeting and then falls apart against how a real business actually runs a week.
Three stints leading a business function as a full-time executive, accountable for revenue, budget, and the board conversation. We know what it costs to get a team to change how it works.
We've sat on the other side of this pitch, evaluating vendors and software with our own budget. That makes it easier to tell you when something isn't worth buying.
Operator seats plus global-agency work at Critical Mass and MRM//McCann, so the plan is ambitious and still something your team can actually execute.
We're spread across three locations and set up to work however your team works, whether that's remote, hybrid, or in person.
Our home office and the center of the practice, where strategy, senior leadership, and day-to-day operations run from.
Our New York City presence, keeping us close to clients, partners, and the wider metro market.
Midwest presence supporting clients in Ohio, Michigan, and surrounding markets.
Tell us where you are and where you're headed. We'll come back with a point of view on what we'd do in the first 30 days.
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